Campaign – Art Direction + Design
Deliveroo Winter OOH
In winter, food is at its most seductive. Rainy days, wind-whipped commutes and the joy of missing out were our starting point for this global “when moments” campaign.
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We drew the core creative idea from social sentiment. Extending our “Only awesome food” brand platform, we kept it simple; that warm cosy food moments are what busy urbanites need to get through the dark winter months.
We focused on cosy eats; comforting bowls of soup, blue cheese salads, burgers and brownies. They were paired with copy which highlighted relatable insights about the seasonal eating habits of our audiences.
Photography: Keiran Perry
I was AD for the shoot (supported by our CD). I then took the lead on designing the master assets, oversaw retouching and roll out.
It was live across the UK, and in eight of our international markets.
